Part 2 – The events of 2020 helped to grow Sew Sophie Crafts even further that I could have imagined!

To say that the first UK lockdown was a whirlwind for my business would be an understatement. I set up my business in October 2019, creating and selling cross stitch kits, and up to February 2020 I considered myself to be doing well for a new business still growing and finding its feet.

When lockdown hit it felt like the whole of the UK (and further afield) went in search for something to keep their minds occupied, and on that search they found cross stitch. Over a matter of weeks, I went from an order level of around 20-30 a month, to 30-40 every single day – for which I was somewhat unprepared! The biggest challenge I faced was bringing in the level of stock I needed to fulfil those orders and with postal delays and supplier issues this was not an easy task. My husband was promoted to chief order packer and every night we sat on the floor of our living room surrounded by boxes and packing tape and wrapped and packed the next bundle of orders.

Although it felt completely crazy (and at points a bit overwhelming) it was a very welcome distraction to what was going on in the outside world. Helping to keep the UK preoccupied, in turn kept me occupied and I cannot put into words how grateful I have been for the support I have received for my business in the months following.

This period has not only grown my customer base, but it has given me a new sense of what I can achieve as an individual and as a business owner. I have now been able to invest in my own website, branded packaging and custom-made stitching accessories and I am really excited for what 2021 has to offer.

I have worked incredibly hard to build my business to where it is today, but there is no doubt that the events of 2020 helped to grow Sew Sophie Crafts even further that I could have imagined. I wonder what this year will bring?

Read more about Feel Good Norfolk wellbeing business Sew Sophie Crafts.

Are you a Norfolk wellbeing business?

Like Sophie, you too can apply to join our feel-good collective!

Create the collective

Read More

Be a part of creating the Feel Good collective.  A community where our independent businesses can join forces to strengthen, nourish and support each other.  A place where we can feel like a team.  A space to learn and thrive.

Showcase your service

Read More

Sometimes it feels tricky to constantly ‘get yourself out there’.  We are not the kind of industry who always feel comfortable being on a stage making noise about what we have to offer.  Feel Good Norfolk provides a platform where we can do this together.  We can showcase our businesses as one, shout about each other and gain confidence on how to do it for ourselves, so our customers can enjoy and benefit from what we do more and more.

Collaborate with others

Read More

Our customers benefit from the value and variety that collaboration provides.  At Feel Good Norfolk we combine our expertise so that we can achieve more than when we are just going it alone. Understanding how others work helps us to innovate our own way of working.  We interact, share and inspire each other to make our businesses shine.

Build loyalty & trust

Read More

The Feel Good Norfolk customers know that we are a collective of trusted practitioners and businesses, offering good quality products and services.  Recommendations and referrals are the most effective way of instilling a sense of trust and developing a loyal following.  Norfolk is a county where people enjoy local; we are the place where they can confidently find what is available, to help them with their health and wellbeing again and again. 

Connect with customers

Read More

Through Feel Good Norfolk you can connect with an audience who love what we do.  Our customers feel reassured that they can easily find and comfortably discover more of what is available to them within the wellbeing world of Norfolk.

Support & Celebrate

Read More

Together we are stronger.  Together we can celebrate ourselves and each other.  Through a nourishing network of wellbeing practitioners and businesses we can gain new ideas, we can build our confidence and feel reassured.  We can exchange, refer and advise, so that our businesses can grow and thrive side by side.